To Size up or down, that is the question!

The absolute number one, most frequent question we hear from customers is this: what size should I buy? I originally developed this sizing system in order to deliver versatility and a personalized fit. But, it can be overwhelming to select from all the options when planning your conversion. Sizing is, without a doubt, the biggest question mark in the custom carrier planning process. In response we have compiled the following information and suggestions.


No Fooling Around
— Mom

Complete and submit this form to be entered for April's Custom Conversion Stalk Free Pass Drawing. All entries due by 8 pm ET, Friday 4/1/17. Winners will be notified via e-mail. Winners will find a reserved listing for their deposit in the ObiMama store, payment is due by 8 pm ET Saturday, after which time I write you off as a joker and any remaining slots will become available to the public. $60 deposit will be deducted from the total price of the conversion. Fabric and order forms for this round of slots are due in Roanoke, VA by June 1, 2017.

One entry per HOUSEHOLD. Slots are transferable, please note your order number and name given on transaction for your transferee. All entries for custom slots are accepted on good faith. Someone will win this drawing, and it might be you. DO NOT ENTER if you are not going to buy the slot. Because of recent instances of lack of follow though from drawing winners, failure to honor your win will result in being placed in DOUBLE SECRET PROBATION here at ObiMama HQ. This is very serious stuff, folks. 

Name *
Tell me about the best/worst prank ever, whether you were the prank-er or the prank-ee. I'll share my favorite, and I'll attempt any that are feasible. With photos? No pranks to share? Ok, that's fair. Just wish me a happy weekend and I'll count it. We're all friends here.

Studio Ghilbi Inspired Random Draw

Now that these 4 have their snappy new names, they are going to need homes as well. This is the sign up sheet for the random draw. Pick your favorite (they're different sizes!), and sign up below. The drawing will happen Friday night, so don't put this off until later or you'll miss it. Read to the end to discover the special prize!


#1. Cinchy body, black Irish linen reversed by Kokoro Ren Shadow. Knee pads and charm loops. $400. Includes a special treat.



Short Stage 2. Black Irish linen reversed by Kokoro Ren Shadow. Knee pads and charm loops. $400. Includes a special treat.



Tall Stage 3. Black Irish linen reversed by Kokoro Ren Shadow. Stiffer waistband, knee pads and charm loops. $400. Includes a special treat.



Cinchy body, undyed Irish linen reversed by Kokoro Ren Shadow. Knee pads and charm loops. $400. Includes a special treat.


Along with your purchase you will receive a semi custom watercolour portrait of 1 child sleeping on Totoro by our in-house illustrator Mel. Please e-mail jen@obimama a single high resolution photo of your child without a filter on it. Please include eye colour & hair colour along with your order confirmation. Portraits will be mailed out 3-6 weeks after your ObiMama purchase, as custom artwork takes time. Dream come true? Yeah, thought so.

Name *
By checking this box you agree that if you are selected as the drawing winner you will purchase the carrier within 24 hours, or transfer your buying rights to someone who will. Failure to do so may result in future disqualification from ObiMama events.

Chop Chop

2016 was a hell of a year, and I know I'm not alone in feeling like 2017 needs to be shown in with style, and maybe a little bit of pomp and circumstance, a dose of gratitude, and change! These thoughts were swirling in my head right around the end of December when it hit me: cut off your hair. 

Gentle reader, first let me tell you how attached (literally and figuratively) I am to my hair. I've worn it long for a decade: a hip length, thick, wavy, undyed, well-maintained wealth of hair. I wear it in a bun, a top knot, figure-8s, boxer braids, milkmaid braids, braided crowns, converging braids, I even had to sleep in a braid. For years. 

When all was said and done, the decision was an easy one. Cut off the length, donate it to a non-profit that will use it to make a wig for a child who is suffering hair loss due to any number of ailments. Tell the family, make the appointment, bide the time. Do this in honor of a beloved local elementary school teacher who is battling breast cancer. And then I got another great idea! What if I could get my community involved in supporting this donation? So just as quickly I connected January's custom slots with making a donation--I'll get to those details at the bottom of this post. 

I was blown away, though, when Pure Barre Roanoke wanted to get involved too. One of our receptionists survived cancer as a child, and it was her idea to have a donation-only class on Monday 1/2/17 to support Wigs for Kids. The PRB community, amazing as always, raised close to $200 in one morning! A heartfelt thank you to all the wonderful women who were a part of that day!


Pure Barre Roanoke Family

Pure Barre Roanoke Family

On the day of the big chop, Robyn (front row, second from left) came with me to take a couple photos. Or, anyway, I thought it was going to be a couple of photos. There she was, manning my nikon, her cell camera, my cell camera, updating my instagram (@jen_obimama), the Pure Barre Roanoke snapchat, a group text, maybe a facebook post or two, all the while keeping me and the stylist superbly entertained. If you have never had a pampering, luxurious, you-are-the-center-of-attention haircut, please do! You won't regret it.

Me and Cory, talking about angled bobs in detail. Oliver's Twist Salon in Roanoke is amazing!!

Me and Cory, talking about angled bobs in detail. Oliver's Twist Salon in Roanoke is amazing!!

The first cut.

The first cut.

Donating 5 foot-long braids. Hooray!!

Donating 5 foot-long braids. Hooray!!

Whaddaya think the market value is on these?

Whaddaya think the market value is on these?

Angled bob, beveled in the back, some texturizing on the ends. What do you think? Should I have gone for bangs?

Angled bob, beveled in the back, some texturizing on the ends. What do you think? Should I have gone for bangs?

Let's see how it looks with some curl.

Let's see how it looks with some curl.

Love this guy! Thanks for giving me your ENTIRE MORNING for a haircut.

Love this guy! Thanks for giving me your ENTIRE MORNING for a haircut.

Everyone deserved a haircut that makes them feel fab! My new motto.

Everyone deserved a haircut that makes them feel fab! My new motto.

Thank you for slogging through my photos. Now I will finally tell you how to get a custom slot this month--you earned it. To enter the drawing for random slots in the month of January, either make a donation to Wigs for Kids (suggested donation of $10 is worth 1 entry), *OR* donate your 12" ponytails to Wigs for Kids (their length minimum), your 8" ponytails to Pantene Beautiful Lengths, or loose hair of any length (including pet fur) to Matter of Trust's Clean Wave program that uses hair to clean up spilled oil. Donations made anytime in the past 6 months through 1/8 will count as an entry. Yep! 

IMPORTANT: if you donate your ponytail between the dates of 12/23 and 1/8 you will automatically win a custom slot--but please make sure to take some photos to verify the date of your cut and donation. They will be scrutinized, I assure you!

After making your donation, fill out the form below to enter. The deadline for entries is Sunday night, 1/8/17. Winners will be notified the following day. At that time selected winners will be asked to provide valid proof of donation via e-mail. Honesty is the best policy, folks, please don't be tricky. 

By completing this form you assert that you have made your donation as described in the message box, that you will pay your deposit within 24 hours of notification, and that you would never ever ever write and say, "I didn't actually think I would win, I don't want a custom at this time." Cuz that kills me. 

Name *

Style My ObiMama: Winter Woven Wings

Walking in a Winter WovenWings this holiday season,
featuring Woven Wing's Doodle.

1. House of Fraser velvet blazer. Velvet is back in style full force! This jacket is perfect for holiday parties all the way through the new year.
2. Taolei velvet choker. Embrace the 90s reboot with this adorable velvet choker.
3. Topshop earmuffs. Fluffy and faux fur to keep your ears warm!
4. L'Occitane shea butter hand cream. This is a must have for winter months to help prevent rough, cracked skin.
5. Marc Jacobs coconut face primer. Winter wind can do a number on your skin. This primer has coconut oil and helps skin stay hydrated and smooth all day.
6. Hollister boyfriend jeans. I've always been a fan of boyfriend jeans, and Hollister nails it for me every time.
7. Mukluk boots. The perfect fuzzy companion to warm your feet.

Style My ObiMama: The Autumnal Dad

It's Fall y'all . Changing things up a little bit this month to show off some dad style.
Featuring: Artipoppe Vishnu

1. Hollister Patterned Flannel. My husband is a flannel man through and through. 70 degrees = busting out the plaid.
2. Hollister Skinny Corduroy Pants. The perfect khaki? Yes please!
3. Vans Winston Skate Shoes. Vans are the shoes of choice around here. They're not all plain tennis shoes, some are quite dapper.
4. April Plus Autumn Baby Booties. What better way to protect your squishes little feet that these adorable handmade booties?!
5. Black Vintage Cologne. Woodsy, citrus, and floral. This scent just screams fall.
6. NewChic Thermal Scarf. Keep dad's neck warm with this cashmere scarf...then steal it because-cashmere.
7. Vans Latona Beanie. Beanies are totally adorable for the whole family, especially squishy little baby heads.
8. Little Unicorn Marindale Diaper Backpack. As much as I love my Toki Doki bag full of unicorn husband does not. This diaper bag has just the right masculine touch.
9. Rayban Folding Clubmaster Sunnies. Forever and always my favorite. Can't go wrong with Ray Bans.
10. NewChic Silicone Ring. Dad works with his hands and metal rings are a no go? This silicone ring keeps him out of harms way AND doesn't snag wraps .


ObiKalia Semi-Custom WCMT Drawing


Ankalia and ObiMama go together like peas and carrots. I love to partner with this super cool Australian wrap company because the people are great, the designs are amazing, the wraps are gorgeous and flattering, and the Ankalia fans are fun, enthusiastic people! I am excited beyond words about these upcoming semi-custom carriers. There are two semi-customs available in this drawing, so read on to see which one suits you best.....

Etch Atlanta

This wrap was Ankalia's first US exclusive, it made its debut at the International Babywearing Conference in Atlanta, GA in the summer of 2016. This was where Alex and I first met, I got to hand deliver her custom ObiMama made from the same wrap! Alex ordered a premium conversion, with zen straps, tie waist, plus feathers, pintucks, and a few other wizpoppers. She was so excited to receive it, she put it on straight away, and for the rest of the conference it stayed in a prominent place. I was honored! If you have any photos of this from the conference, please share them in the comments!

The wrap is a gorgeous smooth, glossy Tencel and cotton blend. Turquoise pops against navy; this wrap looks good on everyone. The design is random and geometric, and I know you have a favorite element from these fun doodles: if you let me know what yours is I'll try to get it in a prominent place.

Gosling Chambray

This wrap has never been converted into an ObiMama before, but I am so, so excited about it after reading the description from Ankalia. Here it is: Sleek and stylish, Gosling is a sophisticated and somewhat softer take on the geometric designs we know and expect from Ankalia. ......
Medium to medium-thin in hand and with distinct duality Gosling Chambray is like two wraps in one. Featuring a soft navy cotton warp the darker of the two sides is minimalist, with a low amount of texture and grip. Passes glide over one another and are easily tightened. The Chambray side will have texture lovers united. .......
Extra fine merino wool provides a touchable softness while a blended silk/linen yarn adds strength, sheen, grip and that gorgeous texture. Natural slubs, characteristic of silk and linen means that each wrap has its distinct personality. With enough grip to hold passes in place in single layer carries, but thin enough that multilayer carries aren't overwhelming Gosling offers a huge amount of versatility.........
In loom state Gosling Chambray is dry, crisp and beautifully earthy, but upon first wash and wear his softer side starts to show. With minimal wear he softens, and yields. You'll find yourself reaching for Gosling time and time again.

photo courtesy Ankalia

photo courtesy Ankalia

photo courtesy Ankalia

photo courtesy Ankalia

For this semi-custom drawing please fill out the form at the bottom of this post. You may enter for either carrier, but not both. The drawing closes at 11/10 at 9 am ET. One entry per person. The winner will be notified via e-mail, and will have 24 hours to claim the win by paying a non-refundable deposit, and at the same time submit the Size 6 Premium Order Form -OR- the Size 7 Premium Order Form to me via e-mail (PDF or JPEG are suitable formats). This win is transferable to a friend, please notify me ahead of deposit payment. Allow 4-6 weeks to process your order. A premium conversion is normally valued at $600, but a discount is applied to you because it's a SEMI-custom, and I know what I'm working with. When the carrier is complete you will be notified via e-mail, and once the $450 balance (plus any upgrades if applicable) is paid your carrier will ship immediately to you!

With my apologies, these conversions are not available within the US.

Babywearing for all weather

The seasons are changing and the weather is getting warmer, or cooler - depending on what corner of this beautiful planet you call Home.  So what's a babywearing Mama or Papa to do with these changes, whilst maintaining comfort we enjoy with our ObiMama carriers?  Chill! (I can't resist a good pun!) We have compiled a list of tried and true tips and recommendations applicable for all.

Hot Weather Wearing:

-Dress light, in as few layers as possible.
-Use some form of sun protection. Don’t forget the top of your child’s knees and feet.
-Alternative to sunblock lotions: dress your child in single layer of UV clothing.
-Put a hat on your child. Tip: It can be really tricky to put a hat on during a back carry, so try opt for one with a chin strap so your child cannot remove it.
-If your child struggles with a hat you can wear a very wide brimmed hat yourself, to cast some shade on your child.
-If your carrier has a lighter side, wear that one out. Lighter colors are cooler than darker colors in the sunlight.
-Be attentive to your child. If the weather is severely hot, wear for short periods only.
-Stay hydrated, both of you!
-Expect to be sweaty! It comes with the territory.
-If you have choices, choose a lighter weight carrier. An ObiMama Welter Weight mei tai carrier is fantastic in high heat with its airy linen straps! ObiMamas were purposefully designed with an hourglass body shape, which allows for more airflow and evaporation through the sides.

Cold Weather Wearing:

-Don’t over dress your child. Remember the carrier counts as a layer!
-Keep a warm hat on your child. Again, a chin strap is ideal to keep it from being thrown.
-A child's pant legs often pull up when worn, so having leggings or leg warmers on will keep your child's skin from being exposed to the cold.
- It can be tempting to dress your child in pajamas with feet. If you do, please be aware of the pressure this can place on your child's toes. If you go this route, sizing up pj's can eliminate this issue. 
- For a hands-out child, consider some mittens.
-To reiterate: focus on dressing the parts of your child that will be exposed (head/lower legs/hands).
-Babywearing sweaters and coats are a great investment, they work great at sharing body heat with optimal comfort.
-If a babywearing sweater or coat is not in the picture, then an oversized sweater or coat can work well too, with minimal adjustment.
-Sometimes it's not practical to babywear under your coat (for example: from the parking lot to the store, etc). If you are babywearing over top of your winter coat, take extra super care with the bulky and often slippery nature of winter gear.

Follow these tips and you can keep them close, comfortably, all year round!
Show us your hot or cold weather babywearing photos by tagging @jen_obimama on Instagram or #obimama on Facebook.
Stay warm, or cool!


Style My ObiMama: Addams Family

This month I'm featuring an Obimama from the new linen line.
Meet "Morticia" and all the things I love to pair with her.

1. This dress channels my inner Wednesday Addams. Peter Pan collars have to be one of the most adorable fashion dos.
2. Halloween Jamberry. Painting your nails is pretty much on the impossible side. As soon as I finish one nail, my toilets could be overflowing and one of my kids need to be picked up, smearing nail paint everywhere I go. Jams are the answer! No smearing and long lasting with adorable patterns.
3. Sterling silver poison ring. I began collecting these rings years ago after finding one in my grandmothers jewelry box. They became popular in Europe during the sixteenth century. The poison ring was used to slip poison to enemy's. Rings like this have been used throughout history to carry perfume, locks of hair, devotional relics, messages and other keepsakes.
4. Metal cat-eared sunglasses. Simple and chic these shades exude kitty fierceness.
5. Rose petal oil. On most days this is my replacement for perfume. I run it through my wet hair and apply as a normal perfume. It lasts the entire day and is completely intoxicating.
6. Milesline platform shoes. Add a few inches and look totally innocent in these Mary Jane platforms.
7. Kat Von D lipstick. I rave about Kat Von D liquid lipstick all the time because it simply is amazing. 100% cruelty free and vegan!
8. Pure Body Dead Sea mud mask. This is one of my weekly masks that I LOVE and is featured on Amazons best sellers list. Noted for its high concentration of sodium and magnesium, mud from the Dead Sea is highly effective against blackheads and other blemishes. It draws out oils and toxins, cleans pores, and leaves your face feeling exfoliated, nourished and clean.

Style My ObiMama: Mermaid Lounging

Some days you just got to lounge around mermaid style.
Featuring: Banu Textiles' Farideh "Sea and Sky"

1. Tarte Drink of H20 Hydrating Boost. This is my go to moisturizer. Not only does is smell very similar to a fruity breakfast cereal, it's also extremely soothing. Gel like consistency as opposed to cream so if you lean more on the greasy skin this one is perfect for you.
2. Snail Hydro Gel Mask. I know I may be getting some disgusted looks but snail gel is life. I'm a HUGE fan of Korean beauty products and snail gel products are close to the top in my favorites. This mask is healing and moisturizing. So throw it on for some healing feels.
3. "Traded My Tail for Tacos" shirt. Tacos and mermaids, need I say more?
4. Mermaid Vibes mug. If you're a collector of #allthecoffeecups like me, this is a must have and reminder to feel like a sea goddess.
5. Knitted Mermaid Tail blanket. Yes. This is real. The closest thing to mermaidness you can get. AND you don't have to leave the couch .
6. Lush' Ocean Salt body scrub. Lush is my go to for bath products. This vodka coconut concoction is the perfect scrub for body and occasionally face. The smell alone is delicious.
7. H&M Nagellack nail polish in Nocturne. Mermaid finger yesssss.
8. Mermaid Mane hair spray. Doing my hair is not usually on my must do list daily. This spray is a go to for a quick wavy beach look without having to do much.


Style My ObiMama: Coco Chanel ObiMama

Kokoro Textiles Coco Raven. 100% organic cotton goodness. This wrap is classy and modern with beautiful lines layered with the iconic camellia loved by Coco Chanel.

1. KUU Women's Floppy Sun Hat. When it comes to hats, I choose the most fashionable + the cheapest. Because, let's be honest- with a baby on your back, it will probably end up on the ground a few times.
2. Aldo Sunglasses. Along with hats, my sunglasses are another thing my kids love to throw on the ground. These are stylish and cheap, so grab a few!
3. OASAP Bowknot Deco Chiffon Blouse. Simple and sweet, and can easily be dressed up or down. Love this top!
4. Handbag Teether. Adorable and fashionable, this little teether is popular among all the babes.
5. Jujube BFF First Lady. I can't rave enough about Jujube diaper bags. There are endless pockets and storage for all the things. Oh, and they come in any color or pattern you can dream of!
6. M&Co Twill Trousers. Skinny pants are my life outside of leggings. These are adorable and come in a few fun, Summer colors.
7. H&M Lacing Ballet Flats. You can never have too many black flats!
8. Tarte Tartiest Lip Paint. Tarte lip paint is creeping up as one of my favorite liquid lipsticks. Vegan and cruelty free, this lipstick is a must have!

- Jessica

Design-Your-Own Obi!

Hello lovely ObiMama followers, 

I wanted to share a few free colouring sheets for you to use! I know it can be hard sometimes to put to paper exactly what you want when creating a custom ObiMama. My hope was this might simplify the process by giving you guide to colour in. For those like myself who like to daydream about multiple different wraps mocked up as conversions, this will also be handy for daydreaming and doodling! Happy colouring! Be sure to tag #obimama so we can see your coloured in Obis!

~ Mel

Download full Obi colouring page here.
Download main Obi panel colouring page here.

Laundry and Folding, with ObiMama

So, babies, they are ever so adorable, and sooooo full of spit. And now you’ve got spit (or chocolate or lollipop stickiness or peanut butter, or whatever’s your jam <----- see what I did there?) on your ObiMama.  Now what? How do you wash it carefully?
The first step would be to consult the washing instructions for the wrap your ObiMama is converted from.  For example, mine is Ankalia Icarus Mariana, 100% cotton. According to the wrap instructions, I would wash cold and tumble dry low. The additional ObiMama tags says hand wash cold and dry flat.  Because my machine is front loading and has a hand wash cycle, I’m cool with that.  If you have top loading machine with an agitator, perhaps you will prefer to handwash. Or another option that keeps the straps from getting into trouble: put your carrier into a mesh laundry bag and throw it in the wash! In regards to soap, try go with a soap that is free from optical brighteners, those brighteners are not kind to your carrier! For SUPER stubborn marks, try a teensy tiny bit of Blue Dawn Dishsoap!

That bath sure looks like fun!

That bath sure looks like fun!

Next step, the one that requires the patience parenthood instills in us all, waiting for your Obi to dry. You could lay it flat if you have the room to leave it for the necessary time.  You could also line dry it, which may leave some temporary indentations from the line/clothes pins.  Another option, depending on your wrap fabric of course, could be to pop it into the dryer with no or low heat and some dryer balls.
Now, you have a beautiful clean ObiMama, dry as toast. Go ahead and wrap your child again. Repeat the spit/spill cycle.

I like airing out this laundry :)

I like airing out this laundry :)

But wait!! You want to pretend to get your ObiMama brand new again? You can do this! Keep reading and learn how to fold your ObiMama just like it comes brand new. Sounds impossible, but this feat is within reach! Check it out:
Step one: Grab a bevy (Wine? Beer? Cola? Cucumber flavoured water? Kombucha? whatever makes your feel fancy!), pull out that ironing board, and warm your iron up to low/medium (again, consult your wrap for the proper temperatures). 
Step two: Iron out your shoulder and waist straps. Watch the pleats! You have two choices here: iron the pleats to get sharp creases like you did with your slacks in the 80s -OR- ease the iron around the pleats so the focus is on making your waist tie smooth. Pro tip, avoid ironing crisp pleats into your linen and hemp blend fabrics to preserve the lifespan of those fibers.

Now that you have a smooth as new ObiMama, we are ready to get to the folding!


Step three: Follow the photos as shown below, and you will have a wonderful ObiMama roll, almost as good as straight from HeadQuarters!

1. Lay out your ObiMama, sit back (maybe toss in a sigh of delight), and admire the handiwork of the conversion queen before you move on
2. Fold the shoulder strap down
3. Take the strap and fold it across
4. Keep folding the strap across the body until you have reached the end of the tail.


5. Repeat 1-4 with the opposite shoulder strap
6. Fold one waist strap across the body in the same way as the shoulder straps
7. Repeat with the opposite waist strap. Now you should have just the body panel and hood laid out.

8. Fold in the waist band with both hands
9. Using both hands, roll the waist band up, smoothing the carrier as you go
10. You should now have rolled all the way through to the hood. Either tuck the hood ties into the roll or tie them in a loose knot. 

You now have a beautiful ObiMama roll, *almost* like brand new! NO ONE can do it quite like ObiMama can, though! The process is much the same for welter weight conversions as well.  Enjoy!

Still have a burning question? You're probably not alone. Ask in the comments section, the Laundry PhD. will be along shortly.

Style My ObiMama: Farmer's Market

ObiMama At The Farmers Market, rocking none other than the unicorn- Pavo Klee. These are a few of my favorite and functional things to take along to the farmers market.

1. Moonrise Creek Cosmetics. Beautiful handmade cosmetics and other goodies. Made in small batches with wonderful scents and attention to detail.

2. Pons Avarcas. Adorable and comfortable sandals for the family.

3. Silver Seedling jewelry. Stunning, handcrafted silver jewelry with an earthy feel and lovely stone accents.

4. The Vinyl Girl water bottle. Customized water bottles to beat the heat or throw some vinyl on anything else your little heart desires.

5. Ankalia Todo bag. I could fit my life in these bags. Holds everything you need and then some. Lightweight and something to cherish after your babywearing days are coming to a halt. Made from Ankalia woven wraps.

6. Stella and Wilbur bonnet. Keep the sun of those sweet baby heads with these precious bonnets.

7. Pyne and Smith linen dress. I live for these dresses. Light linen, fashion and comfort.

How Do I Breastfeed in an ObiMama?

Welcome to the first installation of our blog series entitled, “How do I ______ in an ObiMama?”

This week, we will tackle the pesky question of, "How do I breastfeed in an ObiMama meitai?" As a babywearing educator, this is one of the requests for help I get most often, and the look of accomplishment on a mom’s face when she finally gets the perfect hands free latch can’t be beat.
First thing's first- we must discuss fashion. Not in the "polka dots and stripes" way, but in an "easy access to the goods" way. There are a few options here: a nice low cut top can simply be pulled down and out of the way. Another good choice is a regular top with a tank underneath, so you can pull the top shirt up while the tank stays put, leaving you a little more covered. There are also lots of specialty nursing tops, but they tend to be pretty expensive and I, for myself, generally prefer the look of regular clothes. Save yourself some money to buy more ObiMamas! It’s helpful to get your clothes situated before you start moving your baby around. You will still be covered enough by your baby and the body of the carrier, so let it all hang out to prepare for feeding.

On to the good part- obviously you will need to start with a front carry. If you are still working on this, there is a great photo tutorial here. It’s a smart idea to practice this at home a bit, with a happy baby, so you aren’t winging it in the frozen food aisle with a hangry baby strapped to your front. I’ve been there and it’s unpleasant. Begin the process by loosening up the knot of your shoulder straps only. You won’t even need to untie the knot all the way. Once you’ve loosened the knot, simply bounce and shimmy until the baby’s head is low enough to feed and re-tighten the knot. You may need to loosen and bounce a few times depending on a lot of factors like baby size, breast size, and how high of a carry you started with. This is where the at home practice comes in handy. The first few times you try this you, may find your baby needs more help than normal to get and maintain a good latch because of the change of position, but with a bit of practice, you’ll both become pros. I’ve found putting a hand in through the side of the carrier to assist is comfortable for everyone. Depending on your shape, you may find it helpful to prop up your breast on your bra or top, especially for a smaller baby. You can also use the ObiMama hood to give your baby a little more privacy.

This is me nursing on a cave adventure. My t-shirt is pulled up, leaving a tank top down. My daughter is about 7 months old in this photo and we are wearing a handwoven SS1 ObiMama WCMT.

This is me nursing on a cave adventure. My t-shirt is pulled up, leaving a tank top down. My daughter is about 7 months old in this photo and we are wearing a handwoven SS1 ObiMama WCMT.

A whole new level of parenting is opened up when you no longer need to plan outings around nap or feeding times. Go on an adventure with your new knowledge, and be sure to give a wink and nod if you happen upon another mother nursing on the go. You may even find yourself in a cave 160ft below ground like I did! If you still have questions, leave a comment and I’ll be happy to try to trouble shoot with you. If you have a picture to share, leave it in a comment for a virtual high-five.

It should be noted that ObiMama loves feeding babies in all the ways it happens. A well-fed baby is a happy one, and who can resist those smooshy baby rolls? I’m not intentionally leaving out those that use bottles (you rock too!) there is just a different difficulty involved with breastfeeding on the go.



Style My ObiMama: Rainy Day ObiMama

Considering the weather we have been having in good ol Houston Texas seems only fitting to style this Obi for some pouring rain. The wrap used on this stunning conversion is Ankalia Mariana Icarus and here are a few of my favorite things for a rainy day.

1. How cute is this kitty umbrella? Does it even need an introduction?
2. Kat Von D Waterproof Tattoo Liner is my go to daily eyeliner. Clings to my face like a toddler. Look no further because this is your girl.
3. This Totoro T-shirt is adorable and casual. I don't think anyone has worn the umbrella better 🙌🏻.
4. Better Than Sex waterproof mascara. Need I say more?
5.The Jujube Be Light diaper bag is lightweight and fast drying. Very easy to clean and holds all the necessities. They come in many colors and patterns to match your whole wardrobe.
6. Joules rain boots are adorable and functional!
7. My Sky clear rain coat is sleek and stylish and matches no matter what you're wearing 🎉.
8. Lularoe umbrella leggings. Seriously though, I just don't wear pants anymore. Leggings are life and these in particular are magical in all their buttery goodness.


- Jessica

ObiMama Selfie Challenge

Team Obi issued a challenge to fellow ObiMama wearers: take a selfie! We opened up a challenge that had 10 categories for your selfies. By participating, you had the chance to win a Stalk Free Pass to an ObiMama custom slot! These mamas featured here followed all the rules for the challenge and were voted best in their category of entry.

Meet the Selfie-Pros:

Category: Kissing  

Category: Kissing


The wrap is called Oscha Paradise Erraid and I bought it very recently from a super sweet mama. The picture was taken in Barcelona, in front of a graffiti which the city is well known by. I just loved the colours and love my baby!   - Clara Esobar



Category: Bum Shot

This was taken with the gorgeous visiting Meeyoo Koru Bleu weft ObiMama, courtesy of the owners/weavers of Meeyoo: Cameo and Angel.  -Crystalyn Vana

Category: Multi-tasking

Category: Multi-tasking

Jen converted Oscha's Victoria Rei for my squish's SS1 and was ready for him before he was born. We've used it as early as when he was about a month old! My daughter and I modeled this wrap with Jax in our belly and was delighted to be able to make it into an Obi for him. As for the task in that picture, a mama's gotta eat and sometimes baby can't eat THAT! That was my fave spicy chewy noodles from a Korean restaurant. I would have had him on my back, but I was so hungry that I just ate, lol! Come to think of it that picture came out looking like I was eating brains, which I'm cool with! I'm a huge zombie fan! I may need to use them for my costume this year!  -Yun Yi


Category: Sleepy Dust

Category: Sleepy Dust




It's a "vintage" custom Obimama from 2012. Made from a bamboo blend Natibaby Rivea, and has a custom embroidery design on the hood inspired by The Great Wave. I ordered it for my Baby #2, used it for occasional uppies for Baby #1, Baby #3 is pictured in the photo, and it's still a well loved part of my stash for 7 month old Baby #4!
- Christina Esler Pitts


Category: Knot Shot

Category: Knot Shot

The wrap in the photo is Meeyoo Tomo.  The wrap has special meaning to me because I won the right to name the wrap and its partner, Ami, in a naming contest that Meeyoo ran.  Tomo is short for Tomodachi, which means Friendship in Japanese. Ami is short for Amicizia, which means Friendship in Italian. Tomo + Ami were names submitted by an East Coast mama of Italian/Irish/English descent and a West Coast mama of Japanese descent, whose paths would likely never have crossed if it weren’t for babywearing, but who now share a friendship that will last through it all.   I own full length wraps of both Tomo + Ami, now that my friend is done babywearing, but this particular Tomo was sent traveling to me as a visitor from another sweet friend!

- Tracie Larson

Category: Not Mommy

Category: Not Mommy


The one that won is an Argus Pyrite conversion that was made by Jen. My 4 yr old loves to wrap & I'm happy my babywearing interest wore off on her. I only started babywearing when her little sister came along and she was more interested in walking than being up. She just returned from her overseas trip, to which she brought her babywearing gears along (her mini Obi was one of them). 

- Ana Ad IvoRee


Category: Bad Outtake

Category: Bad Outtake



This selfie caught a funny moment at a babywearing meet up. Libby, and her younger son, Abel Gray, were trying out a special ObiMama made out of Kokoro Coco Lipstick. Find Libby on Instagram at and for lots of babywearing photos and reviews, and of course to find out what special ObiMama she will choose to make with her SFP win. 

- Libby Henderson


Category: Candid

Category: Candid

This is a quick image I snapped of my daughter and I after a long week! I had been unexpectedly working all day. I was still in my nightgown in the middle of the afternoon and we were both under the weather. A new Obi had just arrived in the mail and I was excited to try it, but my little was not feeling it! I offered her a treat if we could have ups together and she accepted. Once she was up, it was less about that lollipop and all about sweet hugs, kisses, and snuggles. Babywearing brought us peace in that hectic day, as it often does, and this selfie is a very real moment of motherhood for me! So thankful for the connection that Babywearing (and ObiMama!)             has helped facilitate with my girl!  - Katie Ocampos

Category: Outdoors

Category: Outdoors

So the wrap used in my photo was a OOAK custom from West4th, their "green teaching wrap" called "guide" but woven with a blue flax weft. My kiddos and I spend tons of time outside- it's how I keep myself (somewhat) sane. We are so lucky we have lived in so many beautiful places- having access to the outdoors is a huge priority for our family. So whenever possible, we get out into the woods or hills or riverside trails and explore and share in mother natures glory. My daughter of course still loves any opportunity for a ride on mamas back- and this crazy comfy and supportive TS2 is perfect for our adventures around Vermont.  - Rebecca Snow

Category: Favorite Carry

Category: Favorite Carry

The wrap used for the conversion was Uppymama Celestial, blue cotton weft. It's amazing! This is my favorite carry because the Lexi Twist gives extra support when wearing toddlers and bigger babies. Besides it also looks really cool! This photo was taken in Washington DC at the tidal basin -- which is surrounded by cherry blossoms. When they're in peak bloom it is craaaazy crowded, and our ObiMama allowed us both to enjoy the blossoms and people watching without worrying if my very adventurous toddler was going to run off exploring!  - Amy Elledge

We received such great feedback from both our Facebook group and Instagram following and Team Obi absolutely adored each and every one of the photos you dared to share with us. From all of us here at Team Obi- thank you and we love you so much for carrying your babes in these carriers crafted with so much love.

With all our hearts,
Team Obi


Style My ObiMama: Everyday Must Haves

Everyone has their everyday babywearing vices or regular mom style. These are a few of my favorite things and must haves.

Featured ObiMama WCMT: Kokoro Textiles' Falko Dreamer

1. H & M white top. H & M has adorable clothing at affordable prices. Trendy and comfortable.
2. Hair bands. These hair ties LIVE on my wrists. They're soft and come in many colors, ready for a quick up do to keep hair away from baby claws.
3. Ray Ban. Trendy frames and a well known brand. My go to sunglasses for years.
4. Lularoe leggings. These leggings are butter soft! They're fun to collect, just like high end wraps and carriers, with trendy prints to boot.
5. Silver Seedling. Hate your baby T-Rexing your skin and hair? This is the solution! Babies love shiny things 😉. Sturdy and stylish.
6. Jeffree Star lippie. My holy grail of lipsticks. Lasts through food, drinks and baby smacks to the face. One application can make you look like you might have actually tried to put yourself together for the day. Got it on your carrier? No big deal! Buncha Farmers stain stick can get it right out. Vegan and cruelty free.
7. Sailor Moon selfie stick. Got baby arms? Get a selfie stick! Perfect for documenting that new finish and folds up small enough to fit in the diaper bag.
8. Vans. Fun prints and comfortable for days. My go to tennis shoes for everyday.
9. Jujube BFF. These diaper bags can hold all your secrets. There are pockets for everything and perfect for babywearing with their handy backpack straps.

- Jessica

Colour with ObiMama

With the trend of adult colouring books being at the height of its popularity, I thought it would be fun to create an ObiMama colouring page for you guys. I've been hearing all about adult colouring and the benefits of it: decreasing stress, helping evoke emotions you felt at a simpler time in your life (like childhood),  focusing the brain and calming anxiety. I really wanted to do something for the wonderful community that ObiMama encompasses.

When you’ve printed it out and coloured it (or perhaps your littles did), please tag us on Instagram using #TeamObiMama. We’d love to see your creations!

The preview is below and you can download the PDF ready for printing here. Happy coloring!
- Melissa